Own social storytelling and audience engagement across platforms, turning daily posts and trends into fresh content while strengthening brand presence.

• Content creation and copy for day-to-day posts, breaking news, and long-form campaigns across platforms.
• Audience understanding and engagement: tailor messaging to diverse platform audiences and track performance.
• Trend scouting and news judgment to fuel timely, shareable social content.

Responsibilities

• Write original copy for social media posts. This includes copy for day-to-day posts, breaking news as well as for more long-term projects.
• Assist the marketing and advertising teams with social media copy as needed.
• Scour social media each day for story ideas and trends with an eye toward creating fresh, social media content.
• Maintain familiarity with user interfaces and general trends on each major social media platform.
• Develop a deep understanding of our audiences across various platforms and how to engage them.
• Exercise excellent news judgment.
• Help strengthen our growing brand awareness.

Requirements

• 1-2 years experience managing social media accounts with a demonstrable track record for success in growing a loyal audience
• Ability to meet deadlines and to prioritize among short-term and long-term projects
• 2-3 years experience working for media outlets
• Practical experience with Google Analytics, Apple News, and/or similar tools as well as programs such as Adobe Premier, InDesign and Photoshop
• Basic familiarity with HTML, Excel/Google Sheets and Google Data Studio
• Bachelor’s degree or equivalent experience
• Experience: Social Media Management: 2 years (Required)

Preferred

• Expert knowledge of social media trends and best practices
• Ability to fact-check and quickly assess fast-moving social media commentary
• Experience with selecting key performance metrics for websites, newsletters and social media
• Strong writing and reporting skills in AP style with emphasis on clarity and attention to detail

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Vision insurance