Responsibilities

• Develop and implement a comprehensive organic social media strategy aligned with overall marketing and business objectives. Ensure consistent brand messaging and tone across all channels while continuously identifying new, creative ways to expand reach and engagement.
• Lead the creation and curation of high-quality, engaging content for social media platforms, including LinkedIn, Twitter, Facebook, Instagram, YouTube, and other relevant channels. This includes copywriting, visual content, and video production. Ensure that all social media graphics and media adhere to brand guidelines and bring fresh, innovative ideas that elevate brand awareness and differentiate Bloomerang in the market.
• Own the strategy and support the execution of short-form video content (e.g., LinkedIn, Instagram Reels, TikTok-style content), including ideation, filming, minor editing, and publishing. Be comfortable appearing on camera when needed and guiding others to do the same. Continuously experiment with new formats, trends, and storytelling techniques to drive engagement.
• Partner closely with the Brand Communications Marketing Manager to build and sustain a consistent, high-quality stream of LinkedIn content for Bloomerang's executive team. Support the development of content that elevates thought leadership by showcasing each executive's unique perspective, voice, and areas of expertise.
• Monitor social media channels for opportunities to engage with industry professionals, customers, and prospects. Foster meaningful conversations to build brand loyalty and thought leadership within the nonprofit community. Articulate our mission, what we do, and use that knowledge to respond to inquiries from the public and/or customers.
• Track, analyze, and report on social media performance metrics, providing actionable insights to continuously optimize campaigns and strategies. Use data-driven insights to refine and adjust content and engagement tactics.
• Oversee the efforts of a cross-functional team to execute social media strategies effectively. Collaborate closely with Marketing colleagues as well as Product, Sales, and Customer Success, to ensure social media initiatives are aligned with business objectives and current priorities.
• Serve as the brand's social media ambassador, ensuring all communications reflect the company's values, culture, and voice.
• Participate in the Crisis Communications Team (CCT). Ongoing monitoring and mitigation of potential risks associated with public sentiment on social platforms, especially in times of crisis.
• Stay at the forefront of social media trends, emerging platforms, and new content formats—especially in short-form video. Proactively bring new ideas, test creative concepts, and integrate innovative approaches into the social media strategy.