Responsibilities

• Plan, develop, and maintain social media content calendars across all assigned properties and brands.
• Collaborate with Marketing, Creative, PR, Events, and Operations teams to identify content opportunities and support business initiatives.
• Develop, propose, and execute original content concepts from ideation through final delivery.
• Create property-specific content that reflects the unique identity of each hotel, restaurant, theater, and destination while maintaining overall brand consistency.
• Capture original photo and video content through on-site shoots, events, activations, and day-to-day property coverage.
• Edit photo and video assets for use across social media platforms, ensuring adherence to brand standards and platform best practices.
• Write engaging, on-brand captions and social copy that support campaign objectives and audience engagement.
• Schedule, publish, and manage content across all social media platforms.
• Adapt content strategies and creative assets based on platform trends, audience behavior, and performance insights.
• Provide real-time social media coverage of property activations, seasonal campaigns, events, openings, and special experiences.

Requirements

• 2–4+ years of experience in social media management, content creation, or digital marketing
• Proven experience managing multiple social media accounts or brands
• Strong photography and videography skills (mobile and/or professional equipment)
• Proficiency in content editing tools (e.g., Adobe Creative Suite, CapCut, Final Cut, etc.)
• Excellent copywriting and communication skills
• Ability to work in a fast-paced, deadline-driven environment
• PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by a colleague to successfully perform the essential functions of this job:
• - Ability to work at a computer for extended periods.
• - Occasionally lift up to 15 pounds.
• - Communicate clearly in written and verbal formats.