Responsibilities

• Content Execution & Publishing: Manage the daily publishing workflow across all platforms (YouTube, Instagram, LinkedIn, Facebook) for both the ALM consulting brand and Platinum Resorts physical facilities.
• Team Leadership: Direct our virtual assistant editing team, providing real creative direction, reviewing video cuts, and ensuring high-quality output rather than just assigning tasks.
• Short-Form Strategy: Analyze Instagram Insights and adapt our YouTube-first strategy for short-form platforms. Mine long-form footage (podcasts, series) to identify high-performing clips and write compelling hooks.
• Community Management: Handle daily posting, captions, DMs, and comments across all platforms to foster engagement and build our community.
• Performance Tracking: Maintain weekly scorecards, track KPIs (Intro Calls booked, qualified leads, audience growth), and participate in L10 meetings to report on content performance.
• Strategic Alignment: Work closely with the Fractional YouTube Strategist to ensure daily execution aligns with monthly content themes, business milestones, and overall strategy.
• Agency Development: Successfully run marketing for ALM and Platinum Resorts to prove internal systems, paving the way to offer packaged marketing services to ALM Strategic Partners.

Requirements

• Experience: 3–5 years of experience in social media management, content marketing, or a similar role.
• Project Management: Strong project management skills with the ability to oversee multiple workflows and direct a remote editing team.
• Platform Expertise: Deep understanding of social media algorithms, particularly Instagram and YouTube, and the ability to think critically about content performance.
• Copywriting: Excellent copywriting skills with a knack for writing engaging hooks and captions.
• Analytics: Experience with analytics tools (e.g., YouTube Studio, Instagram Insights) to drive data-informed decisions.
• Work Environment: Ability to thrive in a fast-paced, entrepreneurial environment and take ownership of the marketing execution engine.
• Certifications (Bonus): Meta Blueprint Certification. ALM will sponsor this certification for the successful candidate.

Preferred

• Certifications (Bonus): Meta Blueprint Certification. ALM will sponsor this certification for the successful candidate.

Benefits

• Professional Development: Enrollment in the Meta Blueprint Certification program ($500–$1,500 value) to deepen your native understanding of Instagram and Facebook algorithms.