Responsibilities

• Execute and proactively maintain a robust social media strategy for Art.com and AllPosters.com, aligned with brand goals and growth objectives
• React swiftly to changes in performance of social campaigns – increasing exposure for strong activations and reducing exposure for weak activation
• Schedule and deliver engaging content across all social media channels, aligned with the brand’s calendar of content
• Lead proactive social listening and engagement efforts, staying on top of industry trends and customer conversations
• Prioritize, launch, and manage cross-channel campaigns
• Identify and collaborate with influencers that align with brand values and campaigns
• Manage the social media budget, allocating resources effectively across platforms and partnerships
• Track, analyze, and report on social media KPIs, including sales and conversion attributed to social, engagement rate, follower growth, reach and impressions, website traffic from social, community growth and sentiment
• Monitor competitive data, market trends, and industry best practices to adjust strategies as needed for continuous improvement
• Manage external partnerships, including licensors, affiliate partners, and other digital collaborations

Requirements

• 5+ years proven experience in social media strategy and management, ideally within an ecommerce or direct-to-consumer environment
• Expertise in content creation, audience engagement, and paid social media campaigns
• Strong analytical skills to track, measure, and improve Organic social media KPIs
• Familiarity with all relevant social media platforms and their best practices for driving engagement and growth
• Ability to manage multiple projects and collaborate across teams to meet business objectives
• Passion for pop culture, design, and staying connected to industry trends