Responsibilities

• Develop a comprehensive social media outreach strategy that reflects nuances of various audiences and social media channels
• Craft social media content to develop and grow online presence and loyalty among external audiences, including promotions for Academy programs and services as well as positioning registered dietitian nutritionists (RDNs) and nutrition and dietetics technicians, registered (NDTRs) as nutrition experts
• Work with graphic designers to create social media content, including quarterly social media toolkits and campaign-based online toolkits with sample messaging and graphics
• Listen and monitor social media activity and develop weekly reports for internal stakeholders
• Review analytics and develop monthly and quarterly reports on effectiveness of overall social media strategies, as well as reports as needed for supervisor
• Oversee and develop ambassador programs, including identifying and onboarding participants, creating content and meeting periodically with ambassadors
• Launch social media ad campaigns for key initiatives and develop reports on ROI
• Continuously explore social media trends and emerging social media platforms and tools; educate others as needed

Requirements

• Strong communication, analytical and project management skills
• Demonstrated ability to think strategically and work collaboratively with internal and external stakeholders
• Experience managing multiple social media profiles across various platforms using a commercial social media management system (e.g. Sprout Social, Buffer, Hootsuite, etc.)
• Bachelor's degree in Social Media Management, Digital Media, Digital Marketing, Communications, Public Relations, Marketing or other related course of study
• 5 years’ experience working with social media platforms, developing effective social media content and reporting on key performance indicators
• Background in professional association or national non-profit environment, graphic design experience and firm understanding of ADA compliance preferred

Benefits

• medical, dental, vision, LTD, tuition reimbursement and 401k match with IMMEDIATE VESTING!
• We offer a comprehensive paid leave policy to support your work-life balance. Academy employees are eligible for paid sick and vacation time that accrues over time and can be carried over at the end of the year in accordance with Academy policy.
• Additional leave options may be available for holidays, family emergencies, or other personal needs.
• The Academy promotes a friendly, professional, and challenging team-based work environment with the ability to work remotely.