Social Media Listening Analyst

Buffalo, NY (On-site)

$61K/yr – $98K/yrMid Level2+ years expFull time

Posted 2 days ago

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Job Summary

Own the social media analytics lifecycle from data collection to actionable recommendations, shaping campaigns and brand strategy.

  • Lead data collection, analysis, and reporting across social channels
  • Translate insights into strategic recommendations for stakeholders

Job Description

Responsibilities

  • Collaborate with stakeholders to analyze business operations and propose solutions that support organizational goals in the social media domain
  • Evaluate policies and procedures to identify opportunities for enhanced processes and planning. Specifically, identify emerging issues, conversation spikes, and reputation risks, and communicate findings to relevant stakeholders in a timely manner.
  • Monitor, compile, interpret, and present data from social media platforms, forums, blogs, review sites, and other digital channels for conversations related to Spectrum, its products and services, and the telecommunications industry.
  • Create reports, charts, graphs and presentations that help shape new business strategies.
  • Use social listening and analytics tools to track brand mentions, campaign performance, keyword trends, share of voice, and competitive activity.
  • Assess external market trends and data sources to deliver actionable recommendations to management. This analysis may include competitive benchmarking to assess industry trends, customer perceptions, and market positioning across telecom competitors.
  • Recommend improvements that may involve new technologies or alternative uses of existing technology. This may include refining listening queries, taxonomy structures, tagging standards, and reporting methods to improve data quality and analytical accuracy.
  • Provide insight into the effectiveness of campaigns, promotions, and messaging by measuring audience response and engagement trends.

Requirements

  • Bachelor’s degree in business or related field or equivalent combination of education and experience
  • 2+ years of business analysis or related experience
  • Strong prioritization and organizational skills
  • Ability to work independently and collaboratively within teams
  • Capable of managing multiple projects and priorities simultaneously
  • Proficient in analyzing and interpreting data
  • Quickly identifies business opportunities and challenges
  • Effective verbal and written communication with all levels of management
  • Comprehensive knowledge of software applications including Word and Excel
  • Education - Bachelor’s degree in Marketing, Communications, Business, Analytics, Data Science, Journalism, or a related field.

Preferred

  • Education - Bachelor’s degree in Marketing, Communications, Business, Analytics, Data Science, Journalism, or a related field.
  • Experience - 2–5 years of experience in social media analytics, social listening, digital insights, customer intelligence, or a related analytical role.
  • Skills - Strong analytical and problem-solving skills, with the ability to synthesize large volumes of data into meaningful insights.
  • Proficiency in Microsoft Excel and data visualization tools such as Tableau or Power BI
  • Strong knowledge of major social media and digital platforms, including X, Facebook, Instagram, TikTok, LinkedIn, YouTube, Reddit, and review platforms.

Benefits

  • Here, our employees don’t just have jobs, they’re building careers. That’s why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
Spectrum logo

Spectrum

Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company available to more than 57 million homes and small to large businesses across 41 states. Founded in 1993, Charter has evolved from providing cable TV to streaming, and from high-speed Internet to a converged broadband, WiFi and mobile experience. Over the Spectrum Fiber Broadband Network and supported by our 100% U.S.-based employees, the Company offers Seamless Connectivity and Entertainment with Spectrum Internet®, Mobile, TV and Voice products. More information can be found at corporate.charter.com.

Founded in 1993
Stamford, Connecticut, USA
91K employees (4,675 in marketing)

Traffic Signals

Monthly Visitors
14.7M
Monthly Google Ads Budget
$6.4M
Traffic Source Mix
Search
40.1%
Direct
40%
Referral
15.8%
Social
1.2%
Paid
2.7%

Headcount Trend

Current headcount: ~90.7K

Marketing Team

Marketing Team Size
2,951 (3% of company)
Median Career Experience
13 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$11.4M
Last Raise
$11.4M
Grant, 3 years ago

Funding History

  • Sep 2023
    Grant • $11.4M
  • Jan 1992
    Series Unknown

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