Social Media Lead

New York City, NY (On-site)

$120K/yr – $200K/yrMid Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own and optimize Rylo's social media strategy across major platforms, driving growth, engagement, and brand advocacy while leading content planning, collaboration with creators, and influencer partnerships.

Lead content planning with cross-team collaboration and data-driven optimization.
Represent Rylo at events and build partnerships to extend reach.

Job Description

Responsibilities

Own the strategy, execution, and performance of Rylo’s social media channels, including LinkedIn, X, Instagram, Meta, TikTok, and more.
Plan and manage content calendars, creating platform-specific content that drives growth, engagement, brand awareness, and product adoption.
Collaborate with creative and editorial teams to develop compelling content, campaigns, and brand storytelling.
Monitor social trends, audience sentiment, and industry conversations to keep Rylo relevant and culturally attuned.
Grow Rylo’s visibility through community-building, partnerships, advocacy initiatives, and influencer collaborations.
Represent Rylo at industry events, conferences, panels, and networking opportunities.
Analyze social and campaign performance, applying insights to improve content, engagement, and conversions.

Requirements

5+ years of experience in social media, influencer marketing, community management, brand marketing, or advocacy.
Proven track record of growing social media audiences, engagement, and brand awareness across multiple platforms (such as LinkedIn and X).
Strong copywriting, storytelling, and content strategy skills.
Experience building and engaging online communities and strategic partnerships.
Passion for inclusivity, accessibility, and empowering underserved communities.
Strong project management skills and the ability to manage multiple campaigns and stakeholders.
Confident public speaker or on-camera presence (with or without interpretation).
Familiarity with social media analytics and performance optimization.
Experience with influencer partnerships, creator outreach, or influencer marketing is a plus.
Video editing or visual storytelling experience is a bonus.

Preferred

Deep understanding of Deaf culture and communication access.
Proficiency in ASL, or strong comfort working with ASL interpreters in Deaf-led spaces.
Deep understanding of the accessibility landscape, including relay services (IP CTS, IP Relay) and assistive communication technologies.

Benefits

😁 Work on a fulfilling, life-changing product (literally)
🗝️ Join as a key player at an early stage and receive generous options
🏖 Unlimited time off and sick days
👯‍♂️ Annual company get-together
🩺 Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits
💸 401(k) plan with company match

Rylo Inc.

RyloTM exists to help property managers scale to any size they want, as fast as they want, without the usual chaos of growing a business. We do this by transforming your financial operations into something that doesn’t feel overwhelming. Through our proprietary system, The GrowthTrackTM, and our financial infrastructure, we help you unlock clarity, save time, and create room to grow.This isn’t bookkeeping as usual. It’s an entirely new way to run your back office; with purpose, precision, and people who actually understand what it’s like to be in your shoes.

Founded in 2016

Midlothian, Virginia, USA

5 employees (1 in marketing)

rylo.finance