Responsibilities

• Sets the strategy and owns and leads the day-to-day management and optimization of Landmark’s organic social media content.
• Generates ideas that increase brand visibility and supports business goals through organic social media.
• Leads the capturing/creation of engaging content across platforms including but not limited to static imagery, video, copy, etc.
• Drives audience engagement while ensuring all social content is on brand (style, quality, and tone of voice).
• Support and maintain digital standards, techniques, and methods for social media marketing and monitor trends and best practices in the social space.
• Develop and manage content calendars for social media, including planning, scheduling and organizing multi-platform initiatives/content.
• Monitor social media channels and respond to private and public comments..
• Ability to identify content on social channels that puts the Landmark brand reputation at high risk and escalate to manager for additional support/guidance.
• Proactively analyze organic social performance and present performance data to multiple stakeholders. Additionally, provide insights/recommendations on how to increase performance and social engagement.
• Drive cross-channel efforts by partnering with PR, community and product and service teams to leverage into appropriate social content.

Requirements

• A bachelor’s degree in Marketing, Communications, Journalism, or a related field is required, along with four years of hands-on social media experience. ,This role must have deep knowledge of major social media platforms (Facebook, Instagram, LinkedIn, X, TikTok). Familiarity with financial industry is preferred. A combination of education and experience may also be considered.
• Superior writing and editing skills.
• Hands-on experience with design tools such as Photoshop, Illustrator, InDesign, Canva.
• Strong project management capabilities, and must be able to manage multiple projects at the same time.
• Direct experience using social media management tools such as Hootsuite or Sprout Social.
• Clear understanding of each social channels’ audience and their effectiveness in driving results.
• Experience leading the strategy, execution and reporting of social media metrics; ability to interpret the results and take action to increase social media campaign success.
• Strong understanding of Meta Business Manager/Suite.
• Validated demonstration of excellent communication skills, problem-solving skills, organizational skills, attention to detail, and the ability to work independently.
• Competency with Microsoft Office products with proficiency in Excel, Word, and PowerPoint.