Responsibilities

• Create engaging social media content including posts, graphics, stories, photography, and short-form videos tailored to platforms such as Facebook, Instagram, LinkedIn, X, and YouTube.
• Create and edit short-form video content, including Instagram Reels, YouTube Shorts, and other emerging social media formats that support member engagement and brand awareness.
• Assist in writing captions that reflect NuMark's voice, mission, and compliance standards
• Support planning, scheduling, and publishing content using Hootsuite
• Notify the Marketing Manager when member inquiries or direct messages require follow-up
• Identify opportunities for positive engagement and member storytelling
• Support marketing campaigns promoting products such as loans, checking accounts, digital banking, financial education, and youth programs
• Contribute to developing strategies that grow audience engagement
• Assist in coordinating social media assets for events, seminars, sponsorships, and community initiatives
• Track performance metrics including reach, engagement, clicks, and follower growth

Requirements

• Pursuing a college degree in Graphic Design, Marketing, Communications, Digital Media, or a related field
• Understanding of trends and platform-specific best practices for Facebook, Instagram, X, LinkedIn, and YouTube
• Experience with graphic design tools such as Canva, Photoshop, After Effects, Illustrator, or InDesign
• Basic photography and videography skills
• Photo and video editing experience
• Strong written communication skills
• Experience with analytics tools such as Meta Insights or Google Analytics preferred
• Must provide a portfolio showcasing relevant social media, graphic design, photography, videography, or other digital content work
• Must provide a letter of recommendation from a current or former college professor
• Ability to work both independently and collaboratively in a hybrid work environment