Responsibilities

• Own the day-to-day management of Lovevery's U.S. TikTok account, including content planning, publishing, scheduling, and platform optimization
• Execute the TikTok content calendar in partnership with the Social Media team, ensuring content aligns with campaign priorities and business goals
• Own the growth of Lovevery's U.S. TikTok presence by meeting established engagement, audience growth, and content performance goals
• Monitor platform trends, sounds, creators, and emerging features to identify opportunities for growth and engagement
• Track performance against established KPIs and recommend optimizations to improve engagement, reach, follower growth, and overall platform performance
• Report platform performance, key learnings, and recommendations to internal stakeholders on a weekly and monthly basis
• Collaborate with Brand, Creative, Paid, and Influencer teams to support product launches, seasonal campaigns, and cross-functional initiatives
• Assist with TikTok Shop initiatives as needed, including creator coordination, product tagging, campaign execution, promotional opportunities, and affiliate support
• Become an expert in Lovevery's social media management, reporting, and listening tools to ensure efficient publishing, reporting, and platform optimization
• Source creators across Instagram, TikTok, YouTube, and emerging platforms for gifting, affiliate, and paid partnership opportunities

Requirements

• 2–3 years of experience in social media, influencer marketing, creator partnerships, or a related field
• Experience managing a brand social media account, preferably TikTok
• Experience sourcing or working with influencers and creators across multiple social platforms
• Strong understanding of TikTok, short-form video best practices, and platform trends
• Familiarity with TikTok Shop and affiliate programs is a plus
• Experience using social media management, analytics, listening, or influencer management tools (e.g., Dash Hudson, Sprout Social, GRIN, CreatorIQ, Aspire, Sprinklr, etc.)
• Excellent written communication skills with a strong understanding of social-first storytelling
• Strong analytical skills with the ability to interpret performance metrics and identify opportunities for growth
• Highly organized with the ability to manage multiple priorities in a fast-paced environment
• Proactive, curious, and solutions-oriented with a passion for identifying emerging social and creator trends

Benefits

• Competitive salary, benefits, and stock option package
• 3 weeks PTO in year 1 + 14 paid holidays
• Generous parental leave
• Any equipment you need to get the job done
• Free/discounted Lovevery products
• Remote working option available anywhere in the U.S.