Responsibilities

• Run the NA influencer & creator program end to end — sourcing, rates, contracts, briefs, content review, renewals. You own the budget, the ambassador roster, and the call on who gets reinvested and who gets a polite goodbye.
• Keep it trackable — affiliate links, promo codes, creator hub pages, and a scoring model that ranks the roster on engagement, deal-view lift, and attributed orders. Vibes are for content. Decisions get data.
• Direct organic social — channel mix, content pillars, cadence, and the final call on what ships across TikTok, Instagram, YouTube, and whatever's next.
• Build AI-native — generative tools are the default here. You should be credible enough in them to direct, critique, and unblock, not just nod at demos.
• Lead the team — coach two , set one operating rhythm across social and creator, and hold the quality bar.
• Own the numbers — Total Views on organic; attributed orders and cost-per-view on influencers & creators. Kill what underperforms, reinvest in what works, and build readouts that survive a room with the CMO in it.

Requirements

• 5+ years across social and influencer marketing, with 2+ years owning a creator program and its budget.
• You've negotiated rates, structured contracts, and defended spend with performance data — not a mood board.
• You've run affiliate/performance tracking for creators (CJ, Impact, Rakuten, or similar) from post through to purchase.
• You know what actually travels on TikTok, Instagram, and YouTube — and how Gen Z consumes, creates, and moves on before your first draft is approved.
• You're fluent with AI production tools (Veo, Sora, Runway, Midjourney, ElevenLabs, etc.) — enough to judge the output, not just approve it.
• You can pull a report, find the story, and say what happens next.
• You've led people — or you can make a convincing case that you're ready to.

Preferred

• Bonus points: marketplace or e-comm experience where content had to convert, long-form YouTube partnerships, comfort on camera, light editing chops.