Responsibilities

• developing and executing social media and growth strategies to increase awareness, engagement, and user acquisition for San Leandro Daily.
• Day-to-day tasks include creating and scheduling posts across social platforms.
• experimenting with new content formats.
• collaborating with local partners, organizations, and businesses to drive cross-promotion.
• monitor performance metrics.
• run A/B tests for campaigns.
• refine tactics based on data and community feedback.
• identifying growth opportunities.
• managing influencer-style outreach.
• contributing ideas to product and marketing initiatives that support community adoption.

Requirements

• Strong growth-focused mindset with skills in Growth Hacking and Conversion Optimization to drive user acquisition and engagement.
• Proficiency in Web Analytics tools to track performance, measure campaigns, and inform data-driven decisions.
• Experience in Marketing and Marketing Strategy to design and execute campaigns that support brand awareness and community growth.
• Hands-on experience managing social media channels (e.g., Instagram, TikTok, Facebook, X) and creating short-form, community-centric content.
• Excellent written and verbal communication skills, with the ability to represent a local brand authentically and professionally.
• Comfort engaging with local residents, businesses, and organizations; familiarity with San Leandro or the East Bay community is a plus.
• Ability to work on-site, manage multiple projects, and adapt quickly in a startup-like environment.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent practical experience is preferred but not required.

Nice to Have

• Experience with influencer-style outreach.
• Experience with community-focused apps or local business partnerships.