Responsibilities

• Own daily publishing workflow across YouTube, Instagram, and LinkedIn; write captions, schedule posts, manage comments/ DMs, and publish; you are the strategist, not the editor; supervise two full-time VAs with clear direction, timestamps, and creative vision; write hooks, titles, and conceptualize thumbnails that earn attention.
• Spearhead expansion of Brett's personal YouTube channel by planning and directing two flagship series: "The Journey" and "Behind the Diary" to drive engagement and growth.
• Drive qualified leads into intro calls from organic content; optimize CTAs, DMs, and content funnels; track conversions and refine messaging with sales.

Requirements

• Proven track record growing accounts organically (specifically YouTube and Instagram).
• Experience driving inbound leads without paid ads.
• Strong understanding of hooks, storytelling, and audience psychology.
• Leadership ability to manage and direct a remote editing team.
• Fast execution, high ownership, competitive, and numbers-driven.

Nice To Have

• Bonus: Experience with founders, personal brands, or high-ticket/consulting offers.