Social Media & Enrollment Specialist

Decatur, GA (On-site)

$45K/yr – $55K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own community-focused marketing and enrollment growth by shaping brand strategy, widening outreach across events and social channels, and building local partnerships that drive family engagement.

  • Brand & Enrollment Strategy: develop integrated campaigns to raise awareness and convert interest into enrollments.
  • Community Engagement & Communications: grow social channels, coordinate events, and manage family-facing communications.
  • Local Partnerships & Representation: cultivate partnerships with local businesses and oversee on-site messaging to strengthen the school’s footprint.

Job Description

Responsibilities

  • Develop and implement marketing strategies to increase brand awareness and enrollment.
  • Manage and grow the school’s social media presence through engaging, on-brand content.
  • Design and execute targeted email marketing campaigns and newsletters.
  • Represent the school at community events, networking opportunities, and family outreach activities.
  • Lead Goddard Good Deeds and community service initiatives.
  • Oversee digital signage and on-site visual communication for consistency and appeal.
  • Build and maintain partnerships with local businesses and organizations to enhance the school’s community footprint.

Requirements

  • Associates or Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
  • 2–3 years of experience in social media marketing, community relations, or sales (experience in education, childcare, healthcare, or other care-based industries strongly preferred)
  • Proven success in meeting measurable goals—comfortable being compensated based on results, not just effort
  • Highly organized, detail-oriented, and able to manage multiple priorities with poise
  • Excellent written, verbal, and interpersonal communication skills
  • Tech-savvy with proficiency in CRM systems, social media platforms, and email marketing tools
  • Warm, professional, and confident communicator who can “close with grace”

Preferred

    Benefits

    • 401(k)
    • Dental insurance
    • Health insurance
    • Vision insurance
    • Paid time off and holidays
    • Professional development and growth opportunities
    The Goddard School logo

    The Goddard School

    3.3 Glassdoor

    The Goddard School uses the most current, academically endorsed methods to ensure that children have fun while learning the skills they need for long-term success in school and in life. Our talented teachers also collaborate with parents to nurture children into respectful, confident and joyful learners.

    Founded in 1988
    King of Prussia, Pennsylvania, USA
    9.3K employees (69 in marketing)
    47% recommend to a friend
    66% CEO approval

    Traffic Signals

    Monthly Visitors
    167.1K
    Monthly Google Ads Budget
    $205.3K
    Traffic Source Mix
    Search
    48%
    Direct
    41.4%
    Referral
    8.6%
    Social
    0.5%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~9.3K

    Marketing Team

    Marketing Team Size
    56 (1% of company)
    Median Career Experience
    8.5 years
    Median Tenure
    4.3 years

    Recent News