Social Media Engagement Coordinator

USA (Unknown)

$22/hr – $25/hrEntry LevelFull time

Posted 13 days ago

Job Summary

Own and optimize social customer care by monitoring platforms, crafting timely brand-aligned responses, and identifying sales opportunities while coordinating with Sales/Marketing for follow-up.

  • Engage followers to foster conversations and strengthen brand relationships.
  • Escalate complex issues and communicate trends to management.
  • Connect interested customers with the right team for personalized assistance.

Job Description

Responsibilities

  • Monitor Instagram, Facebook, and other designated social media platforms for comments, questions, mentions, tags, and direct messages.
  • Respond to customer comments and inquiries in a timely, friendly, professional, and brand appropriate manner.
  • Engage naturally with followers to encourage conversation and strengthen the relationship between customers and the brand.
  • Identify potential sales opportunities and customer purchase intentions within comments and direct messages.
  • Proactively connect interested customers with the appropriate sales or DTC team member for personalized assistance and follow-up.
  • Answer general questions regarding products, availability, sizing, collections, store locations, website navigation, and other commonly requested information.
  • Escalate complex customer service concerns, complaints, order issues, or sensitive communications to the appropriate department.
  • Monitor comments and conversations for inappropriate, offensive, spam, fraudulent, or potentially damaging content and take appropriate action according to company guidelines.
  • Track social medial inquiries and referrals when appropriate to help determine engagement, lead generation, and resulting sales.
  • Identify recurring customer questions, concerns, product requests, and feedback and communicate trends to management.

Requirements

  • Bachelor’s degree in marketing, communications or related field preferred.
  • Strong written communication skills with excellent spelling, grammar, and attention to detail.
  • Comfortable and experienced using Instagram and Facebook, including comments, direct messages, mentions, and other engagement tools.
  • Naturally personable and comfortable communicating with customers online.
  • Strong customer service mindset with an understanding of how engagement can contribute to sales.
  • Ability to recognize when a conversation should be escalated rather than handled independently.
  • Excellent judgement professionalism, and discretion.
  • Ability to communicate in a manner consistent with an established brand voice.
  • Highly organized and able to manage multiple conversations and follow ups simultaneously.
  • Experience in fashion, apparel, luxury retail, e-commerce, customer service, social medial, or sales is preferred.

Preferred

  • Bachelor’s degree in marketing, communications or related field preferred.
  • Experience in fashion, apparel, luxury retail, e-commerce, customer service, social medial, or sales is preferred.
  • Familiarity with social media management and reporting tool is a plus.

Benefits

  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Salaries

Posted range

$22/hr – $25/hr

Taken straight from the job posting.

See all Magnolia Pearl salaries

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Social Media Engagement Coordinator

Magnolia Pearl · USA · Unknown