Responsibilities

• MAJOR FUNCTION Implement Polk County Tourism and Sports Marketing’s (PCTSM) social media, content and digital strategies that drive engagement with the Visit Central Florida brand and stakeholders through real time interaction, engagement and social media monitoring.
• This position will also manage in-house creative development and graphic design, including print and electronic marketing materials and campaigns.
• The successful candidate will have a strong working knowledge of the current social media landscape and have a passion for content development, including but not limited to video, writing and photography.
• Maintains and manages all PCTSM social media accounts (Facebook, Twitter, Instagram and Pinterest). This includes posting, monitoring and reporting performance analysis and metrics.
• Manages editorial calendars and regularly creates blog posts to create interest and awareness for special events throughout Polk County. This includes covering and promoting the opening of new attractors, restaurants and shopping opportunities.
• Assists in the implementation and promotion of digital campaigns with consumers to promote attractions, dining, and special events and measures the effectiveness of campaigns.
• Independently drafts, prepares, proofreads, types and posts stories or information on all PCTSM websites and social media outlets.
• Assists with coordination and implementation of tourism and sports marketing special events (currently more than 240 annually).
• Engages PCTSM’s online community and proactively responds to brand related conversations to build personal relationships and credibility for PCTSM brands and key stakeholders. Utilizes social media monitoring tools to understand current conversations and how they can create new engagement opportunities. Monitors ongoing social and cultural conversation to identify and implement “real time” opportunities to promote Polk County as a tourism destination across all social media platforms.
• Works with partners to develop and execute social media campaigns and event promotion.

Requirements

• Possess two (2) years of experience within a social media team for a brand or agency.
• Experience managing consumer-facing conversations and a corporate social media account.
• Have firm understanding of how consumers/customers want to engage with brands on social media.
• Familiar and comfortable with updating (non-programming related), navigating and utilizing each of the major social channels, including understanding the terms of use and best practices for each.
• Experience integrating social media efforts into broader media and marketing strategies.
• Experience developing content for social media channels.
• Have strong written and oral communication skills.
• Familiar with creating editorial calendars and working interdepartmentally to create content.
• Have a passion for harnessing the power of social media to drive business results.
• Be an active learner and forward thinker who is able to identify evolving media trends and could adapt quickly to new technology.

Preferred

• SPECIAL PREFERENCE
• Prior experience in the tourism and/or sports marketing industry and have a strong background in graphic design

Benefits

• Direct Deposit, Bi-Weekly Pay Checks
• Medical, Dental, Vision
• Life Insurance
• FRS Retirement
• 10 Paid Holidays
• Paid Time Off
• Tuition Reimbursement
• Education Incentives
• Deferred Compensation Plan
• Wellness Incentives