Social Media Editorial & Marketing Content Creator

Arlington, VA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 5 months ago

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Job Summary

Drive on-camera social storytelling and short-form video across major platforms with a focus on translating complex topics into engaging formats.

  • Own on-camera social storytelling and video production across platforms.
  • Must-have: 1–3 years of on-camera social media or digital video experience.
  • Standout: Clear track record translating complex topics into social-first formats.

Job Description

Responsibilities

  • On-Camera Social Journalism
  • Serve as a primary on-screen voice for social platforms, delivering short-form news explainers, reactions, and commentary tied to major stories and trends.
  • Translate complex topics (defense, technology, business, culture, and lifestyle) into clear, engaging, social-first video content .
  • Host and produce short video segments for TikTok, Instagram Reels, YouTube Shorts, LinkedIn, and other platforms.
  • Develop repeatable social video formats such as news explainers, rapid headlines, trend breakdowns, and story recaps.
  • Social Post + Video Production
  • Write scripts, film, and edit short-form social video content optimized for each platform.
  • Produce supporting assets including captions, graphics, thumbnails, and social text.
  • Work with marketing, editorial and video teams to identify stories that are well suited for social video formats.
  • Experiment with emerging formats and trends to keep content fresh and engaging.
  • Social Content & Distribution
  • Publish and manage posts across major platforms including X, LinkedIn, Facebook, Instagram, YouTube, TikTok, and emerging channels.
  • Develop social posts, reels, and visual assets that extend the reach of newsroom reporting.
  • Maintain a social content calendar to ensure consistent and strategic publishing.
  • Analytics & Audience Growth
  • Track and analyze social media performance metrics including views, engagement, follower growth, and video completion rates.
  • Use insights to refine content strategy and identify high-performing formats.
  • Monitor trending topics and conversations that present opportunities for timely video content.
  • Newsroom Collaboration
  • Work closely with editorial to identify stories suitable for social storytelling and ensure stories are posted with accuracy . pic lwe? .? (Note: keep original wording as in description)
Sightline Media Group logo

Sightline Media Group

Sightline Media Group is the leading news organization covering military, defense, public sector, federal technology, C4ISR and cyber defense. Its publications include Defense News, Military Times, Army Times, Marine Corps Times, Navy Times, Air Force Times, Federal Times, and C4ISRNET. Sightline’s award-winning journalism offers coverage from around the globe, while headquartered in the Washington, DC area. Sightline offers advertisers a wide range of platforms to reach their target audience. From digital and mobile solutions to events, to thought leadership, publications, video and custom options, Sightline works with clients on opportunities that have credibility, integrity, engagement and impact.

Founded in 1940
Arlington, Virginia, USA
94 employees (26 in marketing)

Traffic Signals

Monthly Visitors
4.5K
Traffic Source Mix
Search
25.1%
Direct
50.7%
Referral
6.1%
Social
16.6%
Paid
1.4%

Headcount Trend

Current headcount: ~94

Marketing Team

Marketing Team Size
19 (20% of company)