Social Media & Digital Marketing Specialist

Orlando, FL (Hybrid)

$45K/yr – $55K/yrEntry Level, Mid Level2+ years expFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Hands-on social media content production and strategy
  • Develop content strategies
  • Create graphics
  • Write captions
  • Edit reels from raw client video
  • Schedule posts
  • Maintain efficient production for multiple brands and franchise accounts
  • Support client-related tasks such as follow-up calls

Requirements

  • Proven hands-on experience (2–4+ years preferred) creating social media content, including monthly batching, writing engaging captions, designing graphics (using Canva or similar templates), and editing short videos/reels from raw client-provided footage
  • Strong content strategy skills: developing monthly calendars, themes, and strategies aligned with client goals and brand guidelines
  • Proficiency with core social media tools and platforms: Meta Business Suite (or Creator Studio), Facebook/Instagram scheduling, and basic video editing apps (CapCut, InShot, or similar)
  • Excellent organization and time management to manage multiple clients, track assets/deadlines, and maintain efficient workflows
  • Comfort working independently in a small team, with clear and effective written and verbal communication skills (e.g., client emails, updates to owner) and proactive problem-solving
  • Basic proficiency in Microsoft 365 (Docs, Sheets, etc.) and general digital tools for coordination and simple reporting

Preferred

  • Experience managing or setting up Meta ads campaigns
  • Familiarity with Google Business Profile optimization, citation building, email campaign creation (Mailchimp/Klaviyo)
  • Exposure to local networking events or representing a business in person
  • Knowledge of franchise/multi-location content strategies

Benefits

  • Hybrid schedule (2–3 days per week in Orlando office)
  • PTO: 10 days per year + major holidays
  • Professional development support (training, tools, or courses)
  • Casual, collaborative small-team environment with direct impact on growth
Marketing Smarty Pants logo

Marketing Smarty Pants

As a woman and veteran-owned small business, we know the struggles involved in developing a logo, brand identity, and keeping a consistent presence on social media. We believe small businesses deserve great marketing and thrive in delivering it. We get to know your business on a personal level and personify your vision digitally. We meet you where you are and take you where you need to be. Stop wearing all the hats in your business and let us take marketing off your plate!

Founded in 2017
Orlando, Florida, USA