Social Media & Digital Marketing Specialist at KOCOWA (wavve Americas, Inc.) | Los Angeles, CA | $60K/yr – $75K/yr

KOCOWA (wavve Americas, Inc.)

Social Media & Digital Marketing Specialist

Los Angeles, CA (On-site)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive social, email, and lifecycle marketing for KOCOWA across social channels, email flows, and in-app messaging to grow subscribers and retention.

Own end-to-end social media campaigns, influencer partnerships, and lifecycle email programs.
Must-have: 2+ years in digital marketing with hands-on experience in Sprout, Klaviyo/Braze, and lifecycle campaigns.
Standout: Cross-channel execution with in-app messaging and collaboration with global teams.

Job Description

Creates and executes social media campaigns, content ideation, asset creation, and editorial calendar management with the goal of growing KOCOWA's brand presence and subscriber base across Facebook, YouTube, Instagram, LinkedIn, X, and TikTok.
Owns community management across all channels and manages the YouTube account.
Uses Sprout Social for scheduling, social listening, and influencer/partnership lead generation.
Cultivates direct relationships with influencers and marketing partners on social channels.
Periodically collaborates with agencies and video editors to produce social assets.
Develops and executes email marketing campaigns targeting distinct customer segments, from free trial users and lapsed subscribers to active and high-value accounts.
Builds and manages automated email flows covering acquisition, onboarding, re-engagement, and retention.
Partners with the broader marketing team to align email strategy with promotional calendars, content launches, and subscription growth goals.
Manages segmentation logic, A/B testing, and performance reporting across open rate, click-through, conversion, and churn-related KPIs.
Works cross-functionally with global teams to ensure email campaigns reflect global brand consistency while resonating with regional audiences.

2+ years of experience in digital marketing spanning social media, email marketing, and/or lifecycle or CRM-driven campaigns.
Bachelor’s degree in marketing, communication, or related field.
Proficiency required in: Sprout Social, Google Marketing Suite, Appsflyer, CMS and CRM systems, email marketing platforms (e.g. Brevo, Klaviyo, Braze, or equivalent), in-app messaging or lifecycle tools (e.g. Braze or equivalent), Microsoft Office, and project management tools (Confluence, Jira).
Medium to advanced editing skills in Adobe Premiere Pro, Photoshop, and After Effects.
Data-driven mindset with the ability to report on SEO, web traffic, email, and social KPIs.
Demonstrated ability to build and manage customer segments and understand the logic behind behavioral triggers, lifecycle stages, and retention strategy.

Not Required, but nice to have: Fluent in Korean and English or Fluent in Spanish and English.

KOCOWA (wavve Americas, Inc.)

4.5 Glassdoor

KOCOWA+ is an American joint company between wavve, SK Square Americas, and the top Korean television broadcasters KBS, MBC, & SBS.wavve Americas, Inc. (wA) launched KOCOWA, a premium streaming service offering the latest in Korean entertainment for audiences in North America, Central America, South America, Europe, Australia, and New Zealand. Shows are typically available within 6 hours after their original airtime in Korea. Programming is subtitled in English, Portuguese, Spanish, Chinese, and Vietnamese, making it the preferred place for fans to watch their favorite programs as soon as they are available. KOCOWA also offers the most comprehensive lineup of K-Dramas, K-Pop, and K-Variety content, as well as K-Movies, Webcomics, and live-watching events for fans.Not only does KOCOWA offer the latest hit shows, but it is also the home of the largest library of Korean Content, so subscribers won't ever miss their favorites. In addition to hits like Running Man, Home Alone, Weak Hero Class One, Taxi Driver, Weightlifting Fairy, Kim Bok-joo, and Hwarang: The Poet Warrior Youth, KOCOWA is also home to live performances, K-Reality, and K-Variety shows featuring their favorite K-Pop Idols like BTS, New Jeans, EXO, SEVENTEEN, and so many others. KOCOWA takes fans behind the scenes, allowing them to watch idols form a band, compete in hilarious reality shows, and more. With over 40,000 hours of content, KOCOWA has something for everyone!KOCOWA is currently available as a direct-to-consumer platform on www.kocowa.com, as well as on Prime Video, Google Play, Roku, and Comcast, among others. It is also available in the Android and Apple App Stores. KOCOWA is available on multiple devices and recently surpassed 7 million subscribers on YouTube. KOCOWA is also currently available for subscription via other Multichannel Video Programming Distributors (MVPDs) in the Americas.wA is an American company founded in Los Angeles in November 2016.

Founded in 2016

Los Angeles, California, USA

56 employees (16 in marketing)

www.kocowa.com

54% recommend to a friend