Responsibilities

• The Social Media and Digital Marketing Specialist is focused on creating, shooting, and editing engaging video content for our social media platforms to connect with our audience and drive bank growth. This position is a key member of our marketing team assisting with other digital marketing outlet strategies to support campaign goals
• Responsible for owning and executing the bank's organic and paid social media strategy. This role leads content creation from concept to completion including filming, editing, writing, publishing, and reporting while ensuring alignment with overall marketing strategy and industry regulations.
• Carryout the brand strategy and campaigns for the Bank through social media and digital marketing channels.
• Implement market specific campaigns through digital channels.
• Website Management
• Devise strategies to drive online traffic to the company website and create goals and benchmarks to meet.
• Develop re-targeting strategies.
• Ongoing updates and maintenance to our bank website.
• Identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
• Manage website for SEO and usability. Partner with vendors to assist in reaching goals.

Requirements

• Bachelor's degree in marketing or related field
• Experience with: marketing, design, video editing, social media, SEO, etc.
• Advanced knowledge of HTML required.

Benefits

• Group Health Insurance
• Group Dental & Vision Insurance
• Life, AD&D & LTD Insurance
• 401(k) Plan - Employer matching available
• Employee Assistance Program+
• Discretionary Profit Sharing Plan
• Discretionary Bonus Plan
• Profit Sharing Plan
• Paid Time Off (Holidays, sick time, personal time, and vacation)
• 8 hours of paid time volunteer with a charity of their choice.