Responsibilities

• Manage and grow MCHS’s presence across all social media platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube
• Develop, plan, and execute a content calendar aligned with organizational goals, campaigns, and events
• Create engaging content, including writing copy for posts, designing graphics and visuals, filming, editing, and producing short-form videos
• Monitor and assess social media trends, platform updates, and best practices to inform strategy
• Increase followers, reach, engagement, and overall brand awareness
• Actively engage with followers by responding to comments, messages, and mentions in a timely and authentic manner
• Interact with partner organizations, community members, and relevant accounts to build visibility and relationships
• Track and analyze social media performance metrics and provide regular insights and recommendations
• Design visually compelling materials for digital and print reflecting mission, values, and brand identity
• Create marketing collateral such as flyers, posters, event materials, social media graphics, program and donor collateral, reports, one-pagers, and presentations

Requirements

• Bachelor’s degree from an accredited college or university
• at least three (3) years of experience in marketing, primarily social media management
• Must meet the State’s Moral Character standard
• Proficiency in computer systems and software applications, including Microsoft Office and design tools such as Adobe InDesign
• Working knowledge of website content management systems, including WordPress administration and updates
• Strong understanding of social media platform management and best practices across LinkedIn, Instagram, Facebook, TikTok, and YouTube
• Knowledge of digital content creation, including copywriting, visual design, photography, and short-form video
• Familiarity with social media analytics, audience engagement strategies, and performance measurement
• Understanding of core marketing, branding, and public relations principles, particularly in a mission-driven or nonprofit environment
• Strong verbal and written communication skills

Preferred

• Experience supporting fundraising initiatives and campaigns
• Prior nonprofit marketing or development experience considered a strong asset