Responsibilities

• Assists in the planning and execution of social media and digital content initiatives under the direction of a preceptor or supervisor.
• Creates and supports development of engaging content (e.g., short-form videos, images, and written posts) aligned with organizational messaging and brand standards.
• Monitors social media channels and gathers basic performance data, including engagement, reach, and audience trends.
• Supports analysis of social media metrics and prepares summaries to help inform content improvements.
• Conducts basic research on healthcare communication trends and peer organizations to identify best practices.
• Assists in preparing presentations, reports, and visual materials to communicate insights and project updates.
• Participates in team meetings and may present project work or findings to internal stakeholders.
• Collaborates with cross-functional teams (e.g., marketing, communications) to support alignment of messaging.
• Maintains awareness of emerging social media and digital communication trends.
• Performs other duties as assigned in support of communications and engagement initiatives.

Requirements

• Current enrollment in a Bachelor's degree program in Communications, Marketing, Business or related field, or equivalent experience.
• Basic understanding of social media platforms (e.g., Instagram, LinkedIn, TikTok, Facebook)
• Strong written and verbal communication skills.
• Ability to work collaboratively in a team environment and take direction from a supervisor or preceptor.
• Demonstrated organizational skills and attention to detail.
• Ability to manage time effectively and meet deadlines in a part-time capacity.
• Interest in healthcare, communications, marketing, or digital media.
• Basic familiarity with Microsoft Office or similar tools; exposure to content creation or analytics tools is a plus.

Preferred

• Prior coursework or experience in social media, marketing, or digital communications.
• Experience creating content (e.g., class projects, student organizations, personal portfolio).