Responsibilities

• Create social-first graphics, motion assets, thumbnails, and short-form videos for TikTok, Instagram Reels, YouTube Shorts, Meta, Pinterest, and Amazon.
• Develop platform-native content that aligns with brand voice, campaign strategy, social trends, and audience behavior.
• Edit fast-paced videos using captions, transitions, sound design, effects, motion graphics, and rapid-cut storytelling.
• Design paid social ads across static, carousel, motion, and video formats for Meta, TikTok, YouTube, Amazon, and other digital platforms.
• Build creative variations for A/B testing, rapid iteration, and performance optimization.
• Use performance metrics to improve creative effectiveness.
• Monitor TikTok, Reels, Shorts, creator styles, audio trends, and emerging social behaviors to inform fresh content ideas.
• Support content calendars, product launches, seasonal campaigns, influencer partnerships, and creator collaborations.
• Collaborate with designers, copywriters, strategists, media teams, and brand partners to execute high-performing campaigns.
• Help build repeatable social and paid creative systems that allow brands to test, learn, optimize, and scale faster.