Social Media Copywriter (Wellness & Lifestyle)

New York, USA (On-site)

$85K/yr – $105K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive social-first creative output across platforms from concept to final deliverables.

  • Own copy across captions, scripts, hooks, headlines and overlays
  • Must-have: 3–6 years in social or integrated creative roles
  • Standout: Collaboration with AD and Video Creator to shape final output

Job Description

Drive social-first creative output across platforms from concept to final deliverables.

  • Own copy across captions, scripts, hooks, headlines and overlays
  • Translate brand strategy into scroll-stopping executions
  • Adapt brand campaigns into toolkits and platform-relevant content
  • Contribute to content calendars and reactive opportunities
  • Partner closely with AD and Video Creator to shape final output
  • Contribute to reactive and trend-based content
  • Help amplify brand campaigns into social
  • Partner with Art Director and Video Creator to shape final deliverables
  • Present ideas internally and contribute to client-ready materials
  • Ensure tonal consistency across campaigns and always-on content

Requirements

  • 3–6 years of experience in social, digital, or integrated creative roles
  • Strong portfolio demonstrating conceptual thinking and short-form writing
  • Deep understanding of different social media consumer behaviors and trends
  • Ability to adapt tone across brands, campaigns, and reactive formats
  • Strong understanding of Instagram, TikTok, Reels, Pinterest, Reddit, YouTube Shorts
  • Ability to write short, sharp, human copy
  • English (mandatory)
  • Spanish (preferably)
  • Any other languages are a plus

Preferred

  • Experience in wellness, beauty, or lifestyle categories preferred

Benefits

  • 20 days of paid time-off (PTO) annually, prorated to your start date for the current calendar year. These would not include any National Holidays.
  • 3 days of sick leave per year
  • Individual medical insurance (one month after you start with us)
  • Short-term disability plan
  • 401(k) plan (retirement savings plan)
  • Competitive pay & room to grow.
  • Global playground, cutting-edge tools and trend-driven culture.
Dragons Group logo

Dragons Group

Dragons Group is a new kind of agency that help brands transform the way they operate. Brands require a constant stream of fresh, agile solutions in order to thrive within a marketing landscape that's constantly changing. We drive change directly from within by identifying the organisational changes that need to take place within a business and then working together with the client to design and implement the best solution to support those changes. Applying our proprietary four stage process, we first understand the challenges faced by our clients, design a tailored made solution that delivers to objectives, support the implementation and work closely on evolving the model to adapt to any changes in the business. Unlike traditional agencies that operate as a separate entity to the client, we specialise in placing tailor-made teams of experts inside marketing departments. We provide the talent, structures and systems to support new and more dynamic ways of engaging consumers.Our core areas of expertise are in building in-house or hybrid content studios and supporting the organisational changes within our client’s teams, setting up the process and the teams from globalisation including adaptation and transcreation services and production execution models that delivers efficiency across your entire primary production supply chain.

Founded in 2018
London, England, GBR
120 employees (58 in marketing)

Traffic Signals

Monthly Visitors
4.1K
Traffic Source Mix
Search
40.6%
Direct
39.6%
Referral
11.1%
Social
7.1%
Paid
1.2%

Headcount Trend

Current headcount: ~120

Marketing Team

Marketing Team Size
28 (23% of company)
Median Career Experience
20.5 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2