Own the social storytelling engine for a growing long-term care org, delivering engaging content, resident and employee spotlights, and culture stories while driving measurable engagement.

• Content creation: Own content across Facebook, Instagram, LinkedIn and other platforms with a monthly calendar.
• Story-driven branding: Highlight resident successes, employee recognition, and culture through visuals and promotables.
• Performance and collaboration: Monitor engagement, report results, and partner with leadership, recruiting, and facilities to sharpen strategy.