Responsibilities

• Develop and execute a strategic social media marketing plan that engages target audiences and aligns with resort marketing initiatives.
• Create compelling text, image, and video content that highlights the Omni Hilton Head guest experience.
• Design social posts that build excitement around resort promotions, events, seasonal experiences, and local partnerships .
• Grow and nurture the resort’s online community , increasing brand awareness, engagement, and website traffic.
• Monitor trends across social media platforms and implement new ideas to keep our content fresh and relevant.
• Collaborate with associates across all departments to capture authentic resort moments and feature team stories.
• Engage with guests online by facilitating conversations, responding to questions, and managing comments and messages .
• Monitor and report on online reviews, guest feedback, and social sentiment .
• Develop and maintain an optimal posting schedule based on analytics and engagement data.
• Maintain consistent visual branding and layout across social media platforms .
• Partner with local attractions, events, and community organizations to showcase the best of Hilton Head Island and create compelling reasons for guests to visit.
• Participate in bi-weekly marketing meetings to review campaign performance and plan future initiatives.

Requirements

• Bachelor’s degree in Marketing, Communications, New Media, or related field preferred.
• 1+ years of social media or digital marketing experience.
• Experience managing business social media accounts and campaigns.
• Understanding of social media KPIs, analytics, and audience insights .
• Familiarity with web publishing and basic webpage design principles.
• Strong research skills for identifying guest personas and target audiences .
• Self-motivated, organized, and highly collaborative.
• Excellent time management and problem-solving skills.
• Proven experience as a Social Media Coordinator or similar role .
• Expertise across multiple social platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Strong knowledge of SEO, keyword research, social analytics, and Google Analytics .
• Ability to create high-quality creative content including captions, images, and short-form video.
• Familiarity with digital marketing strategies and online marketing channels.
• Awareness of emerging digital and social media trends , with the ability to adapt quickly.
• Excellent communication and storytelling skills.
• Strong organizational, analytical, and multitasking abilities .
• Understanding of social media KPIs, analytics, and audience insights .
• Bachelor’s degree in Marketing, Communications, New Media, or related field preferred.

Benefits

• Complimentary and discounted stays at Omni Hotels & Resorts nationwide
• Associate dining discounts and resort perks
• Competitive medical, dental, and vision benefits
• 401(k) retirement plan with company match
• Paid time off and holiday pay
• Career growth and development opportunities within Omni Hotels & Resorts
• Beautiful oceanfront workplace on Hilton Head Island