Responsibilities

• Own the editorial calendar and day-to-day publishing across Facebook, Instagram, TikTok, YouTube, BlueSky, Threads, and emerging platforms
• Build and moderate closed digital communities (Discord, WhatsApp, WeChat, KakaoTalk, Reddit) where appropriate for audience segments
• Engage directly with comments, messages, and community members to build trust and deepen relationships - not just broadcast
• Provide real-time digital support at events: going live, capturing field content, amplifying moments as they happen
• Working with a visual storyteller who heads film content, this strategist will produce original content across formats: short-form video (Reels, TikTok, YouTube Shorts), graphics, long-form copy, and carousels
• Develop messaging guidance and creative briefs for outreach to diverse AAPI audiences - including youth, women, seniors, and underrepresented communities
• Lead rapid-response content during elections, legislative moments, and civic emergencies
• Collaborate on paid digital ad strategy, execution, and performance optimization (Meta Ads, TikTok Ads)
• Develop and execute strategies to grow NCAAT's activist, volunteer, and membership base online
• Create pathways to move audiences off-platform and into membership, volunteer pipelines, and civic action

Requirements

• Demonstrated experience creating social media content for a mission-driven organization, advocacy campaign, or social justice cause - with a portfolio/ samples you can show and metrics
• Graphic design proficiency in Canva or Adobe Creative Suite. Respond to staff requests, including rapid response
• Fluency across major platforms: Instagram, TikTok, Facebook, YouTube, BlueSky, Threads), LinkedIn
• Experience running paid social campaigns (Meta Ads, TikTok Ads) and measuring ROI
• Familiarity with scheduling, listening, and analytics tools (Later, Buffer, Sprout Social, or native platform tools)
• Experience with email marketing or CRM platforms (ActionNetwork, EveryAction, Mailchimp, or similar)
• Strong copywriting instincts and knowledge of content algorithm; you can write for the scroll and the share
• Ability to work flexible hours during campaigns, elections, and rapid-response moments

Preferred

• Experience with digital organizing - both content creation and conversion: moving online audiences into offline action, membership, or sustained engagement
• Background in AAPI communities, racial justice, civic engagement, or progressive political advocacy
• Proficiency in an Asian language (Mandarin, Cantonese, Vietnamese, Korean, Tagalog, Hindi, etc.)
• Experience building and managing closed online communities (Discord servers, WhatsApp groups, etc.)
• Familiarity with the creator economy, influencer outreach, and community partnership strategies
• Knowledge of digital accessibility best practices: captions, alt text, screen reader-compatible design
• Short-form video production and editing experience (CapCut, Adobe Premiere Rush, or equivalent)

Benefits

• Health, dental, and vision insurance
• Paid vacation and wellness time
• Optional 401(k)
• Flextime and hybrid work flexibility
• Yearly professional development stipend that may be used for Asian language courses or other training