Responsibilities

• Create engaging and compelling content for various social media platforms including but not limited to Facebook, Instagram, X (Twitter), LinkedIn, and TikTok
• Write branded and compelling social media captions to increase engagement
• Monitor and respond to comments, messages, and inquiries across all social media channels in a timely and professional manner
• Increase Community Engagement on your client's social media platforms
• Communicate regularly with the team on social media best practices, trends, content, advertisements and reporting to establish tangible and successful goals that balance engagement and growth
• Conceptualize, facilitate and manage social media giveaways, influencer partnerships and contests to boost organic engagement and following as assigned
• Advise departments on industry standards, current trends and platform growth
• Collect relative social media analytics to create comprehensive organic social media performance reports to improve future marketing strategies as assigned
• Support the ACD to ensure each client's organic social media strategy is being executed to completion
• Work closely with cross-functional teams, including Design, Video, Account, to ensure social media content aligns with overall brand messaging and objectives

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in social media management, preferably in a professional setting.
• 2–3+ years of relevant experience (preferred).
• A specialty in a specific area of content creation (preferred).
• Previous experience working with influencers (preferred).
• Exceptional written and verbal communication skills.
• Ability to analyze social media metrics and use data to inform content strategy and recommendations.
• Deep knowledge of social media platforms, algorithms, and industry best practices.
• SMM Tools: Hootsuite, Sprout Social, or Buffer.
• Asana and Airtable.
• Knowledge of basic graphic design principles and tools like Canva or Adobe Creative Suite (preferred).
• Ability to think outside the box and develop innovative campaigns.
• Excellent organizational and time management skills; ability to manage multiple projects, meet deadlines, and maintain high standards.

Preferred

• A specialty in a specific area of content creation (preferred)
• Previous experience working with influencers (preferred)
• Knowledge of basic graphic design principles and tools like Canva or Adobe Creative Suite (preferred)