Responsibilities

• Develop and implement organic social media strategies and messaging; create, publish, and reporting.
• Engage/interact and moderate with followers to foster community and brand loyalty.
• Support seeding (gifting) key products to targeted audiences: identify targets, reach out with brand and capsule information, secure sizing and addresses, and coordinate with distribution centers for shipments.
• Support influencer collaborations (identify and outreach) to improve brand visibility, aiming to increase long-term store traffic and awareness
• Create compelling copy and visuals for product and campaign content.
• Help analyze social content performance across platforms to ensure KPI benchmarks are being surpassed.
• Assist in developing strategies to boost overall brand reach and engagement.

Requirements

• Proven experience in social media, content creation, and influencer outreach.
• Strong copywriting skills and familiarity with social media platforms' best practices.
• Ability to coordinate multiple projects, meet deadlines, and manage timelines.
• Excellent communication and community engagement skills.
• Bachelor’s Degree.
• 3+ years Digital Marketing experience with a core focus on social media.
• Experience working with and promoting brand initiatives.
• Excellent written and verbal communication skills; strong editing skills with attention to detail.
• Ability to convert social data, listening reports, and findings into clear and impactful strategies.
• Experience in influencer management, with a proven track record in overseeing successful partnerships and campaigns.

Preferred

• Passion for sports, apparel, streetwear, and influencer marketing is preferred.
• Enthusiastic team player with the flexibility to re-prioritize, multi-task, and switch tasks fluidly.