Responsibilities

• Marketing Campaign Management: Develop and manage marketing campaigns throughout the year for both restaurant locations. This includes creating promotional calendars, managing timelines, executing campaigns, and ensuring all campaigns align with business goals.
• Content Creation & Coordination: Oversee the creation of all marketing content, including photography, videos, and graphics. This includes coordinating photo shoots for new menu items, seasonal specials, events, and other promotional materials.
• Website Management: Own and update all content on the restaurant's website, ensuring that the site is current with the latest menu offerings, promotions, events, and brand messaging.
• Social Media Strategy & Content Management: Manage all social media accounts, develop content calendars, and schedule posts to maintain an engaging presence. Monitor trends and drive the creative direction of social media campaigns to boost engagement and build a loyal community.
• Marketing Materials & Signage: Design and create all print and digital marketing materials, including signage, flyers, promotional banners, etc. Ensure materials are consistent with brand guidelines and effectively communicate promotions and new offerings.
• Menu & Special Updates: Collaborate with the restaurant’s management to stay updated on menu changes, new dishes, and specials. Ensure that all updates are communicated through appropriate marketing channels, including digital menus, signage, and social media.
• Trend Monitoring & Innovation: Continuously track and analyze current trends in the restaurant industry, digital marketing, and consumer behavior. Proactively implement innovative ideas to stay ahead of trends and engage with customers in fresh, creative ways.
• Analytics & Reporting: Track the success of marketing campaigns through key metrics (social media engagement, website traffic, sales performance) and analyze results to improve future marketing strategies. Present monthly or quarterly reports.
• Cross-Department Collaboration: Work closely with the restaurant team to ensure marketing initiatives align with operations and goals. Ensure that promotions and events are executed seamlessly from concept to delivery.
• Customer Engagement: Ensure the brand voice remains consistent across all platforms. Engage with customers through social media, email, and other channels, responding to inquiries and fostering positive customer relationships.