Responsibilities

• Create a social media and digital strategy
• Develop and implement a social media and digital marketing plan(s)
• Social networks are not just limited to Facebook, Instagram, Twitter and YouTube
• Brand storytelling and execution
• Execute social media and digital marketing plan(s) and day-to-day initiatives
• Visual Design and Digital Strategies
• Ensure selection of graphics, imagery, and multi-media is compelling and that it educates, entertains, and aligns with brand standards and compliments overall marketing plan(s)
• Oversees the management of digital screens on property and scheduling platforms, with a strong ability to execute timely updates and maintain dynamic, up-to-date content.
• Engaging content strategy
• Create and publish relevant, original, high-quality content and carefully tailor content to each medium(s) utilized

Requirements

• 1-2 years of professional social media experience with the ability to provide examples.
• Generally passionate about pop culture and technology, staying updated on the latest social media trends and design/business practices.
• Possesses a creative mindset along with excellent writing, communication, and language skills.
• Understands content dynamics in the digital space and quickly adapts to new tools, processes, and platforms.
• Informed about the latest trends in digital marketing, social media, design, and business practices.
• Recognizes that the scope of social media extends beyond normal business hours, requiring contributions after hours.
• Demonstrates the ability to transition from the creative side of marketing to the analytical side, showcasing the soundness of their ideas.
• Engages in brand storytelling and fosters a positive online community and reputation, advocating for the brand in social media spaces by engaging in conversations and answering questions when appropriate.
• K nowledge of website development principles and SEO, including keyword research and Google Analytics, is a plus.
• Provides digital support and management related to web, SEO, property assets, and technology.

Preferred

• Familiarity with Canva
• Familiarity with Later
• Familiarity with Mailchimp
• Familiarity with Adobe Photoshop
• Knowledge of digital screen management and scheduling platforms
• Basic photography and videography skills are required