Responsibilities

• Develop, schedule, and publish content across multiple social media platforms including Facebook, Twitter, Instagram, LinkedIn, and emerging channels.
• Monitor social media channels for trends, audience engagement, and feedback to inform content strategy and improve performance.
• Collaborate with marketing and creative teams to align social media campaigns with broader marketing initiatives and brand guidelines.
• Analyze social media metrics and prepare regular reports to assess the effectiveness of campaigns and recommend improvements.
• Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
• Stay current with social media best practices, platform updates, and industry trends to ensure innovative and effective content delivery.
• Assist in managing social media advertising campaigns and budgets to optimize reach and engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• At least 1-2 years of experience managing social media accounts for a business or organization.
• Proficiency with social media platforms and management tools such as Hootsuite, Buffer, or Sprout Social.
• Strong written and verbal communication skills with attention to detail.
• Ability to analyze social media metrics and generate actionable insights.

Preferred

• Experience with graphic design tools such as Adobe Creative Suite or Canva.
• Knowledge of SEO principles and digital marketing strategies.
• Familiarity with social media advertising platforms including Facebook Ads Manager and LinkedIn Campaign Manager.
• Experience in video content creation and editing.
• Previous work experience in a fast-paced marketing or communications environment.