Social Media Coordinator / Content Creator

Katonah, NY (On-site)

$60K/yr – $70K/yrEntry LevelFull time

Posted 3 weeks ago

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Job Summary

Lead the creation and management of Dr K and Four Winds social content, translating clinical explanations into captions, designing graphics, and coordinating a two-voice presence across platforms.

  • Own content calendar and posting cadence across major platforms
  • Maintain distinct voices for Dr K and Four Winds
  • Collaborate with Dr K and staff on copy and visuals

Job Description

Responsibilities

  • Work closely with Dr. Sarah Klagsbrun (“Dr K”), the Executive Medical Director/Owner, and Four Winds staff to develop copy and design together
  • Capture and edit short-form video: Dr K to camera, plus staff and campus moments at Four Winds
  • Turn Dr K’s clinical explanations into clear, accurate captions and carousels, written in her voice
  • Design clean, on-brand graphics and carousels in Canva
  • Run the content calendar and posting cadence across Instagram, TikTok, Facebook, and LinkedIn
  • Manage comments and DMs with warmth and care
  • Run two accounts with two different voices keeping both accounts looking and sounding distinct: Dr K’s brand is professional, the expert in field child psychiatry, focused on clinical content translated for parents and patients and Four Winds’ brand is reassuring and inviting focused on staff, the campus, conveying the warmth of the Four Winds environment.
  • Be able to write in both voices and keep them distinct

Requirements

  • Bachelor’s Degree, preferably in marketing or related field
  • Strong writing skills to include adopting someone else’s voice and stay true to their meaning
  • Collaborative and creative
  • A genuine design eye and a real sense for color and visual mood
  • Strong Canva skills
  • Comfort with production: filming, editing, captions, simple overlays
  • Organized and self-directed

    Benefits

    • Defined benefit pension plan (employer funded)
    • 401k (employee funded)
    • Medical, dental and vision insurance
    • Life insurance at no cost to the employee
    • Flexible spending plan
    Four Winds Hospital logo

    Four Winds Hospital

    Four Winds Hospital is the leading provider of specialized behavioral health inpatient and outpatient treatment for children, adolescents, and adults

    Founded in 1978
    Katonah, New York, USA
    487 employees

    Traffic Signals

    Monthly Visitors
    18.4K
    Traffic Source Mix
    Search
    51.9%
    Direct
    28%
    Referral
    3.2%

    Headcount Trend

    Current headcount: ~487

    Marketing Team

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