Responsibilities

• Strategy, Metrics, and Reporting — Social media strategy is about having a clear view of who we are trying to reach, what we want them to know, and what success looks like. The Social Media Coordinator will develop plans in collaboration with the Director of Development and Communications, program leaders, and other relevant stakeholders, and will lead time-based campaigns as needed. Understanding who we are reaching, and what they are understanding, is central to this work. Are we reaching youth? Practitioners? Are our messages landing? Are survivors connecting with services? The Coordinator will develop metrics that answer these questions and translate findings into recommendations that strengthen programs, funding applications, and policy conversations.
• Develop and own Cast's social media strategy, with platform-specific approaches for LinkedIn, Instagram, Facebook, and YouTube, and bring forward recommendations for expanding to additional platforms where youth and survivors are most active.
• Lead the planning and execution of targeted social campaigns, using demographic and search-term targeting to reach individuals who may be survivors or at risk of trafficking.
• Establish a metrics framework for each platform that tracks reach, engagement, follower growth, and, where measurable, referrals to Cast services.
• Produce regular social media performance reports, synthesizing data into clear insights and actionable recommendations for leadership.
• Content Production and Channel Management — This role offers the opportunity to create, imagine, and tell stories that move people to action. In addition to curiosity, empathy, and creativity, it requires a genuine desire for organization, reflection, and advance planning.
• Produce content across formats, including graphics, short-form video (Reels), long-form video (YouTube), carousels, stories, and posts, coordinating with external vendors, photographers, and videographers as needed.
• Partner with Cast's Youth Program to keep youth-facing content current and accurate: how to access services, recognize signs of trafficking or exploitation, and get help, ensuring messaging reflects real-time program capacity and safety guidance.
• Manage an editorial calendar that balances proactive campaign content, reactive news moments, and evergreen survivor resource content.
• Maintain brand voice and visual consistency that reflects Cast's values: warm, direct, credible, and survivor-centered.

Requirements

• 2+ years of experience in social media strategy and content creation in a nonprofit, social justice, public health, or adjacent context, with a portfolio demonstrating original, mission-driven work.
• Strong writing skills: the ability to adapt voice and register across platforms and audiences.
• Comfort with social media analytics tools and the ability to translate data into actionable strategy and reporting.
• Familiarity with trauma-informed communication practices and survivor-centered storytelling ethics.
• Proficiency with social media management platforms (e.g., Hootsuite, Sprout Social, Later), Canva or Adobe Creative Suite, and basic video editing tools.

Preferred

• Experience managing paid social campaigns, including audience targeting, A/B testing, and budget management.
• Experience developing content specifically designed to reach youth audiences, especially youth in crisis or unsafe situations.
• Multilingual skills, particularly Spanish, a Southeast Asian language, or other languages spoken by communities Cast serves.
• Lived experience with the criminal legal system, immigration system, or other systems Cast's clients navigate; or direct experience working with human trafficking survivors.