Responsibilities

• Develop and implement comprehensive social media strategies aligned with marketing goals to increase engagement and followers
• Create compelling content including posts, graphics, videos, and blogs that reflect our brand voice and appeal to diverse audiences
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using tools like Hootsuite or Buffer
• Monitor social listening channels to gather insights about audience sentiment, trending topics, and competitor activity
• Optimize content for SEO by incorporating relevant keywords and hashtags to improve visibility in search results
• Analyze media performance data using analytics tools like Google Analytics and social media insights to refine campaigns and report on key metrics
• Collaborate with the marketing team on paid advertising campaigns such as Facebook Ads to maximize reach and ROI
• Engage with followers by responding promptly to comments, messages, and reviews to foster positive relationships
• Coordinate with graphic designers and photographers to produce high-quality visual content that aligns with branding standards
• Stay updated on the latest digital marketing trends, platform updates, and best practices in social media management

Requirements

• Strong knowledge of social media management platforms including Hootsuite, Buffer, or similar applications
• Proficiency in Adobe Creative Suite applications such as Photoshop and Illustrator for content creation
• Experience with graphic design, video editing, photography, and web analytics tools
• Solid understanding of SEO principles, keyword research, and content writing for digital channels
• Familiarity with social listening tools and techniques for market research and reputation management
• Ability to analyze digital marketing performance metrics using Google Analytics and other analytics platforms
• Excellent communication skills with a talent for proofreading and crafting engaging narratives
• Knowledge of Facebook Advertising campaigns and overall social media marketing strategies
• Ability to manage multiple projects simultaneously while maintaining attention to detail
• Strong relationship management skills to collaborate effectively across teams and external partners

Benefits

• Employee discount
• Flexible schedule
• Referral program