Responsibilities

• Serve as a social media lead across several B2B client programs, developing strategies across brand social, executive social and influencer marketing.
• Lead client conversations, present recommendations and provide confident strategic counsel on social media programs.
• Develop social audits, channel strategies, campaign frameworks, content strategies, editorial calendars and other strategic deliverables.
• Map, write and review social content and provide strategic feedback on creative concepts and assets.
• Manage social content from planning and approvals through scheduling, publishing and optimization, using tools such as Sprout Social.
• Identify and evaluate relevant influencers and creators based on audience fit, credibility, content quality, engagement and brand safety.
• Manage influencer activations, including campaign briefs, outreach, creator communications, negotiations, content review and execution.
• Analyze social and campaign performance, establish appropriate KPIs and benchmarks, and turn results into actionable recommendations.
• Use social listening and analytics tools to support reporting, audience research, competitive research and strategic insights.
• Draft polished client communications and independently manage day-to-day client needs, deliverables and deadlines

Requirements

• 7+ years of professional social media or digital marketing experience within an agency setting.
• Strong B2B social media background, ideally including experience with enterprise, technology or other complex brands.
• Hands-on influencer and creator marketing experience is required, including experience working directly with influencers and/or their representatives.
• Experience across brand social and executive social programs, particularly LinkedIn.
• Experience with social media management, listening and analytics tools; Sprout Social experience is preferred.
• Excellent written, verbal and client-facing communication skills.
• Strong strategic judgment paired with a willingness and ability to execute the day-to-day work.
• Highly self-directed, organized and comfortable stepping into established client programs with limited ramp-up time.
• Comfortable managing multiple priorities and working across account teams in a fast-paced agency environment.