Responsibilities

• Own the organization's social media presence, developing content and campaigns to support brand awareness, audience engagement, thought leadership, and lead generation.
• Develop digital content to supports organizational goals by translating subject matter expertise and existing marketing assets into engaging content across social media, email marketing, the website, and other digital channels.
• Develop and execute digital marketing campaigns that amplify thought leadership content, engage target audiences, and support lead generation objectives.
• Monitor competitor activity, industry developments, and emerging trends to identify opportunities and inform content and campaign strategy.
• Analyze marketing campaign performance and recommend data-driven improvements to increase engagement, audience growth, and overall marketing effectiveness.
• Support the promotion of company participation in tradeshows, conferences, webinars, and other industry events through digital marketing and social media activities.
• Stay current on digital marketing best practices, social media trends, content marketing strategies, and marketing technologies.
• Other duties as assigned.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, or equivalent professional experience.
• 5 to 7 years of experience in social media, content marketing, digital marketing, or a related role.
• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, engaging content.
• Demonstrated experience managing social media channels and executing digital marketing campaigns.
• Proficiency with HubSpot and either Adobe Creative Suite or Canva.
• Strong analytical, organizational, and project management skills, with the ability to manage multiple priorities and deadlines.
• Experience in healthcare IT, healthcare software, or other B2B technology industries preferred.

Preferred

Benefits

• Opportunities for learning, development, and growth.
• Experiences that connect you with colleagues.
• A laid-back work environment with thoughtful amenities.
• Paid Volunteer Time, Paid Holidays & PTO, including our own winter break week for full-time team members.
• Sabbatical opportunities for tenured team members.
• Comprehensive Medical, Dental, Vision, and ancillary insurance options for eligible employees.
• Maternity and Parental leave benefits.
• Employer paid Short-term Disability & Long-term Disability.
• Health and Wellness incentives.
• 401k Matching.
• Better workdays.