Responsibilities

• Develop and execute social media content strategies aligned with marketing and business goals.
• Define content pillars, brand voice, messaging, and storytelling direction.
• Create monthly content plans and campaign strategies across social platforms.
• Identify content opportunities based on trends, audience behavior, and digital culture.
• Create creative briefs for designers, video editors, and copywriters.
• Develop innovative concepts for Reels, TikToks, Stories, and short-form video content.
• Lead storytelling and creative direction for social campaigns.
• Adapt trends and viral formats to fit the brand identity authentically.
• Monitor social media KPIs and performance metrics.
• Analyze audience insights, engagement trends, and content effectiveness.

Requirements

• 2+ years of experience in social media, content strategy, digital marketing, or related fields.
• Strong understanding of social media platforms, trends, and digital culture.
• Proven experience developing content strategies that drive engagement and growth.
• Excellent storytelling, creative thinking, and communication skills.
• Ability to interpret analytics and turn data into actionable insights.
• Strong organizational and project management skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Bilingual in both English and Spanish
• Experience using tools such as: Meta Business Suite, TikTok Analytics, Later, Sprout Social, Notion, Canva, CapCut, Google Analytics
• Spanish (Required)
• English (Required)
• Ability to Commute Irvine, CA 92614 (Required)

Preferred

• Experience with short-form video strategy and content creation.
• Background in branding and brand positioning.
• Experience with influencer marketing and social campaigns.
• Familiarity with paid social strategies.
• Experience using tools such as: Meta Business Suite, TikTok Analytics, Later, Sprout Social, Notion, Canva, CapCut, Google Analytics

Benefits

• Health insurance
• Life insurance
• Paid time off
• Vision insurance