Social Media Content Specialist at Trulieve | Leon County, FL

Social Media Content Specialist

Leon County, FL (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive social media content production and video storytelling for a growth-focused brand, coordinating across marketing, design, and partnerships.

Must-have: Proven experience as a Social Media Content Producer/Creator with strong video editing and photography skills.
Standout: Travel 40–50% for field shoots in Florida and Georgia with flexible hours.
Standout: Experience collaborating with influencers and brand ambassadors to co-create authentic content.

Job Description

Responsibilities

Conceptualize, produce, and edit visually stunning and innovative content for multiple social media platforms, ensuring it aligns with brand guidelines
Collaborate with cross-functional teams, including marketing, design and digital to develop content that effectively communicates key messages
Plan, shoot and edit high-quality videos for use on platforms such as Instagram, TikTok, YouTube, Podcasting, X and Facebook
Stay updated on video trends and photography trends for emerging formats to keep content fresh and engaging
Capture captivating videos and photos from events, store openings and in facilities that showcase our products, and brand personality.
Work closely with influencers, brand ambassadors and partners to co-create compelling and authentic content.

Requirements

Proven experience as a Social Media Content Producer/Creator, preferably in a similar industry
Proficient in video editing software, graphic design tools and photography equipment.
Travel: 40-50% in field visits (Florida/Georgia)
Flexibility of hours – nights and weekends
Exceptional creativity and storytelling skills
Organized, responsible and flexible in a fast-paced growth environment
Must be available to work occasional evenings, weekends and holidays
40 hours weekly with flexible hours depending on business needs.

Trulieve

2.5 Glassdoor

Trulieve is an industry-leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. By delivering strong financial discipline, building a recognized brand through optimal customer experiences, and executing on our hub model strategy, we have become an industry-leading MSO and the largest operating retail, cultivation, and production footprint in the country.

Founded in 2016

Tallahassee, Florida, USA

2.7K employees (126 in marketing)

www.trulieve.com

31% recommend to a friend

25% CEO approval