Responsibilities

• Own and manage all organic social media channels for the auction business, including Instagram, Threads, X, TikTok, Facebook, LinkedIn, and YouTube
• Engage actively with automotive communities on Reddit, forums, and social platforms to foster community growth and sentiment
• Develop and maintain a comprehensive content calendar, planning and scheduling posts across all channels
• Create, shoot, edit, and publish engaging video and static content tailored to each platform’s audience and format
• Monitor engagement metrics, community feedback, and sentiment to inform content strategy and community management
• Participate in relevant online discussions, threads, and forums to promote Cars & Bids auctions organically
• Drive live auction participation by promoting upcoming events, offers, and content drops through organic channels and email campaigns
• Craft compelling top-of-funnel promotional emails to attract new users and retain existing community members
• Collaborate with the marketing team to develop channel-specific strategies, defining KPIs and tracking performance against goals
• Identify opportunities to improve the customer journey, reducing drop-offs between discovery, submission, and auction participation

Requirements

• 2-4 years of experience creating and publishing social media content, preferably in a highly engagement-driven environment
• Deep personal involvement and familiarity with car culture, including active participation in Reddit, TikTok, automotive forums, and related communities
• Strong understanding of social media metrics, analytics, and how they relate to business performance
• Proficiency in native social video production, including shooting, editing, and publishing content directly from a smartphone
• Ability to create static visual content independently without relying on handoffs
• Experience managing email marketing campaigns in conjunction with social media efforts to increase engagement
• Excellent written and verbal communication skills tailored to diverse social platforms
• Highly organized with the ability to plan and execute a content calendar across multiple channels
• Knowledge of social listening tools and strategies is a plus
• Professional background in video production or automotive industry experience is advantageous

Preferred

• Knowledge of social listening tools is a plus
• Familiarity with social media management tools like Sprout Social or similar platforms is preferred
• Professional background in video production or automotive industry experience is advantageous

Benefits

• Competitive salary ranging from $70,000 to $80,000 USD annually
• Equity options aligned with company growth and success
• Comprehensive benefits package including health, dental, and vision insurance
• Flexible remote work environment promoting work-life balance
• Opportunity to work within a passionate automotive community and influence a rapidly expanding marketplace
• Professional development opportunities and access to industry events
• Collaborative team culture focused on innovation, creativity, and automotive enthusiasm