Social Media & Content Specialist – Outdoor Lifestyle

Laguna Hills, CA (On-site)

$60K/yr – $70K/yrMid LevelFull time

Posted 13 days ago

Job Summary

Own and grow the brandCrs social presence across top platforms, plan and create short-form content, test formats, build an outdoor community, and derive insights to drive growth.

  • Lead content strategy and execution across TikTok, Instagram, YouTube, Facebook, Reddit
  • Engage communities, respond to comments/DMs, and turn followers into fans
  • Analyze performance to iterate on what works and what to try next

Job Description

Responsibilities

  • Own Our Social Presence
  • Help manage and grow Eusebio Sporting across Tiktok, Instagram, Youtube, Facebook & Reddit
  • Plan, create, schedule, publish, and optimize content while constantly looking for new ways to grow the brand
  • Test new formats, trends, ideas, and platforms
  • Create Content People Actually Want to Watch
  • Bring our products and outdoor lifestyle to life through short-form videos, reels and tikToks, product demos, outdoor and lifestyle content, educational videos, behind-the-scenes content, social trends and challenges & creator collaborations
  • Build an Outdoor Community
  • Interact with customers, creators, outdoor enthusiasts, and communities across social platforms and online forums
  • Respond to comments and DMs
  • Engage with relevant communities

Requirements

  • Someone interested in camping, overlanding, hiking, travel, or the outdoor lifestyle
  • Understand TikTok, Instagram, YouTube, and modern social media culture
  • Know what makes short-form content work
  • Have strong creative instincts
  • Can write engaging captions, hooks, and social copy
  • Are comfortable creating or appearing in content when needed
  • Follow social trends, creators, memes, formats, and platform changes
  • Enjoy talking with people online and building communities
  • Can manage multiple projects without losing track of details
  • Understands the internet, understands people, and has ideas

Preferred

  • Experience with media tools such as Adobe Photoshop, Lightroom, Premiere Pro, Canva, AI tools
  • Running a brand social media account
  • Growing a TikTok or Instagram account
  • Creating Reels, TikToks, or YouTube Shorts
  • Photography or videography
  • Working with influencers or creators
  • Understands SEO / Google Ads / Instagram Ads / Analytics
  • Shopify & Social commerce platforms

Benefits

  • Employee discount
  • Health insurance
  • Paid time off
  • Retirement plan

Salaries

Posted range

$60K/yr – $70K/yr

Taken straight from the job posting.