Responsibilities

• Manage day-to-day social media activity across Green Fox, Rookie Farmers, Sota Seedz, and future brands.
• Develop content calendars and publish engaging content across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
• Monitor engagement, respond to messages and comments as appropriate, share tagged posts, and help grow each brand's online community.
• Capture and create photo and video content using a smartphone and other available tools.
• Edit and produce short-form videos, reels, stories, and other social assets as needed.
• Collaborate with Multimedia Specialist to cross-functionally plan photo and video content.
• Collaborate with internal team members to gather content, customer stories, product features, event coverage, and behind-the-scenes moments.
• Recruit, onboard, and manage influencers, creators, brand ambassadors, and affiliate partners.
• Coordinate product seeding, campaign participation, affiliate communications, and performance tracking.
• Build relationships that increase brand awareness, engagement, and sales.
• Monitor competitor social channels, influencer activity, and marketing campaigns.
• Identify emerging trends, content opportunities, and best practices.
• Provide recommendations to improve content performance, audience growth, and brand positioning.
• Identify and execute creative grassroots marketing initiatives that increase brand awareness and community engagement.
• Assist with planning and executing product launches, sampling programs, giveaways, sponsorships, and promotional campaigns.
• Research, recommend, and help coordinate participation in events, trade shows, farmers markets, sporting events, festivals, and other brand activation opportunities.
• Develop relationships with community organizations, event organizers, local businesses, teams, and strategic partners.
• Coordinate event logistics, promotional materials, product samples, and on-site brand presence.
• Capture photos, videos, and user-generated content at events for use across social media, advertising, and marketing channels.
• Measure and report on the effectiveness of events, activations, and grassroots marketing efforts to identify future opportunities.