Responsibilities

• Support the creation and execution of digital campaigns tied to national and local partnerships, including amplification of experiential activations
• Support social content strategy, planning, and day-to-day execution across all platforms
• Create and/or source daily content (with a strong focus on video and authentic storytelling) for Instagram, TikTok, Facebook, YouTube, and emerging channels
• Manage community engagement across multiple platforms and tools, responding to and interacting with customers in real time
• Identify opportunities to strengthen brand direction through direct customer interaction and feedback
• Track, analyze, and report on customer sentiment and trends to inform product and marketing decisions
• Support and activate non-traditional and emerging platforms (e.g., Reddit, Snapchat, Pinterest)
• Help build scalable processes and infrastructure for social and community engagement
• Collaborate on influencer marketing programs from concept through execution
• Partner cross-functionally with marketing, retail, and customer service teams to ensure aligned messaging and execution

Requirements

• Bachelor’s degree or equivalent experience
• 3+ years of experience in social media, digital marketing, or content production
• Strong understanding of social platforms, trends, and content formats—especially short-form video
• Experience with social media management and analytics tools
• Ability to manage multiple priorities and engagement channels simultaneously
• Strong attention to detail and a customer-first approach
• Clear, concise communicator who can escalate opportunities or issues effectively
• Proven ability to collaborate across teams and functions
• Strong organizational and time management skills

Preferred

• Passion for outdoor, tactical, or performance-driven lifestyles is a plus

Benefits

• 5.11 offers a best-in-class benefits program including: medical, dental and vision insurance; a 401(k) program with employer match; employer-paid basic life and AD&D insurance. Additionally, employees can choose from several voluntary benefits including: Hospital Indemnity/Accident insurance; Flexible Spending Account/Health Saving Account; Employee Assistance Program; Paid Time Off/Paid Holidays/Sick Time; Casual Dress Code; and Employee Discounts.