Responsibilities

• Develop and execute a comprehensive social media strategy across Instagram, LinkedIn, TikTok, YouTube, and other emerging platforms
• Create, produce, and schedule daily content — including job-site photography, video walkthroughs, design reveals, time-lapses, and behind-the-scenes storytelling
• Collaborate closely with our architecture, design, and construction teams to translate technical milestones into engaging, accessible narratives
• Manage and grow our community of followers, responding to comments, DMs, and mentions with a consistent, on-brand voice
• Build and maintain an editorial content calendar aligned with project milestones, company announcements, and industry moments
• Track and report on performance analytics (reach, engagement, follower growth, lead attribution) and continuously optimize based on data
• Identify and develop relationships with local influencers, media outlets, and brand partners relevant to construction, architecture, and home design
• Support recruiting and employer brand efforts by showcasing our team, culture, and innovative approach to building
• Stay ahead of social media trends, platform algorithm changes, and best practices in the construction and real estate space
• Oversee paid social campaigns in coordination with any external marketing or agency partners

Requirements

• 3-7 years of social media management experience
• 2+ years of social media or marketing experience within the construction industry
• Hands-on experience managing brand social accounts on Instagram, TikTok, and YouTube
• Proficiency with Adobe Premiere, Photoshop, CapCut, Canva, and Final Cut Pro
• Experience managing paid social ads alongside organic content
• Ability to produce weekly social media KPI and performance reports
• Experience working with content approval workflows and collaborating with business development stakeholders
• Existing network within LA's architecture, design, or real estate communities
• English proficiency and authorization to work in the United States

Preferred

• Bachelor's degree in Marketing or Communications
• Familiarity with 3D rendering, digital twins, or construction tech (Revit, BIM workflows, etc.)
• Basic graphic design skills using Canva, Figma, or Adobe Creative Suite
• Photography skills with a quality camera setup (DSLR or mirrorless)

Benefits

• Opportunity to shape the brand identity and social presence of a company from the ground up!
• Benefits: Health, dental, and vision insurance
• Paid time off
• Retirement plan options
• Primarily in-office role with flexibility (4 days on-site, 1 day remote)