Responsibilities

• Own and execute social media strategy across TikTok, Instagram, Youtube, Pinterest and emerging platforms
• Evolve brand voice, tone, and content pillars (education, entertainment, product storytelling, community)
• Build and manage weekly and monthly content calendars aligned with campaigns, launches, and key moments
• Lead rapid trend execution, identifying, creating, and publishing content within 24–72 hours
• Ensure content is platform-native, culturally relevant, and optimized for performance
• Act as a primary content creator for the brand, including filming, editing, and publishing low lift content
• Create high-performing short-form videos focused on trends, tutorials, product storytelling, and social-first storytelling
• Lead real-time content capture, including event recaps, behind-the-scenes, and live moments
• Translate trends into brand-relevant content quickly and consistently
• Repurpose creator content across social, ads, website, and email channels

Requirements

• 3-5+ years of experience in social media management, community building, or content creation, preferably in the beauty, fashion, or lifestyle industry.
• Proven track record of growing social media accounts (Instagram and TikTok) and engaging online communities.
• Strong knowledge of UGC best practices, content curation, and influencer marketing.
• Creative thinker with excellent writing, editing, and communication skills.
• Experience with social media analytics tools (e.g., Sprout Social, Later, Hootsuite) to measure performance and identify areas for improvement.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Must be able to commute to our flatiron office 4 days a week.
• Passion for hair care, beauty trends, and social media innovation is a plus!

Benefits

• Health, dental, vision insurance
• PTO + paid holidays
• Quarterly Team events
• Referral bonuses
• Equipment stipend (phone, lighting, content tools)
• Product Perks & Gifting
• Career Growth Opportunities