Responsibilities

• Social Media: Manage a social media calendar that aligns with the Communications Department’s content calendar and Marketing Department’s advertising goals
• Social Media: Develop and implement social media strategies, campaigns and other plans to grow awareness of Tempe
• Social Media: Create, maintain, and grow new and existing social networks as indicated by changing trends and platform/algorithm evolution
• Social Media: Monitor conversations and engagements about Tempe and Tempe Tourism, and respond to questions and comments in a timely manner, which may include check-ins on weekends
• Social Media: Evaluate, recommend, and implement new social media opportunities and best practices
• Social Media: Implement campaigns and strategies to increase followers and engagement on each platform, while driving users to website
• Social Media: Lead all aspects of content creator and social media influencer partnerships, from vetting and budgeting to contracting and reporting
• Social Media: Demonstrate proficiency in relevant software (Sprout Social, Canva, CapCut, Meta dashboard, etc.)
• Social Media: Lead all efforts to host influencers/creators in market, including budgeting, contracting, travel arrangements, itineraries, and payment, and accompany them during visits or Familiarization (FAM) tours as needed
• Social Media: Analyze data and create monthly social monitoring reports, summarize year-end reports and provide other data as needed

Requirements

• Bachelor’s degree from an accredited college or university
• 5+ year of social media management, short-form video, marketing/visual communications experience
• Excellent verbal and written communication skills
• Ability to deliver creative content (copy, images, and video) on deadline
• Experience with social media management tools, such as Hootsuite, Sprout Social, HubSpot or ASANA
• Proficient in digital asset management platforms, in addition to Google Drives and DropBox
• Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)
• Familiarity with SEO, keyword search and Google Analytics
• Excellent research, organizational, written, verbal, interpersonal and social listening skills
• Ability to interface with staff and community partners to build consensus, achieve goals and leverage resources
• Ability to prioritize and manage simultaneous projects
• Ability to manage social media budget