Responsibilities

• Own the content calendar and strategy across Instagram, TikTok, and Facebook
• Plan and produce content across Instagram, TikTok, and Facebook — educational posts, myth-busting content, relatable/shareable content, patient story curation, testimonial graphics, and brand content
• Edit short-form video in a native, platform-appropriate style. Because this role is fully remote, video work is primarily editing rather than filming (e.g., editing UGC and patient-submitted clips, voiceover-driven content, illustration-led or animated formats)
• Curate and repost user-generated content and patient reviews, with appropriate permissions and review
• Partner with our clinician team and CEO to source and produce LinkedIn thought-leadership content
• Manage day-to-day community engagement, responding to comments and messages promptly and warmly across all channels
• Keep an eye on competitor and industry trends, using findings to drive strategy and experimentation
• Keep our profiles looking sharp: accurate bios, current pinned content, consistent branding
• Run monthly performance reporting and use it to sharpen our approach

Requirements

• A genuine blend of creative and strategic skills — comfortable both making content and thinking about what content should exist and why
• 2-5 years of experience managing a brand or personal account through both the creation and measurement sides
• 2-5 years of experience collaborating with crossfunctional teams to uphold style guidelines (i.e. design, editorial, PR)
• Comfort working within strict compliance guidelines for healthcare marketing (or another regulated industry, like finance or legal, if you don't have direct healthcare experience)
• Strong time management; this is a broad role for 20 hours a week, so prioritization is key

Preferred

• Mental Health industry experience
• East Coast location