Responsibilities

• Social Media Strategy & Growth (Top Priority)
• Develop and manage our Instagram growth strategy
• Develop and manage our Pinterest strategy as a lead generation channel
• Recommend content themes, campaigns, and content pillars
• Research trends, competitor activity, and opportunities within branding, design, wellness, fitness, hospitality, and small business industries
• Build and maintain a monthly content calendar
• Identify what content is performing and adjust strategy accordingly
• Grow engagement, followers, reach, saves, shares, and inquiries
• Content Creation
• Create high-quality social content using existing project assets

Requirements

• MUST-HAVES
• Strong written and spoken English. You should be comfortable communicating in English daily and capable of writing captions, newsletters, blog posts, and marketing content with the support of AI tools. This is non-negotiable.
• Experience managing and growing social media accounts
• Strong Canva skills and an excellent visual eye
• Experience creating reels, carousels, graphics, mockups, and social content
• Comfortable using AI tools such as ChatGPT and Claude as part of your daily workflow
• Highly organized and self-directed
• Able to proactively develop content ideas and marketing initiatives
• Experience with Instagram and Pinterest marketing
• Strong attention to detail and ability to maintain a premium brand aesthetic
• You bring ideas instead of waiting for assignments

Preferred

• Bonus if you have experience with: - Experience with Pinterest growth and lead generation - Experience running Meta ads - Basic SEO knowledge - Experience with Showit (or other website platforms - Video editing experience - Familiarity with Claude, ChatGPT, Midjourney, Nano Banana Pro or similar tools - Experience working with creative agencies, designers, or premium brands