Responsibilities

• Own the strategic direction of Holganix’s social media presence
• Develop platform strategies for Instagram, Facebook, TikTok, LinkedIn, and other platforms as strategically identified
• Identify opportunities to grow audience reach, engagement, and community participation
• Ensure social content consistently reflects the voice, priorities, and audience of the Holganix brand
• Guide how farmer stories, campaigns, and field content translate to social platforms
• Work closely with the Video Producer to ensure strong video storytelling is adapted for social formats
• Review and edit captions and posts created by team members to maintain a consistent brand voice and tone
• Oversee publishing cadence and overall channel consistency
• Oversee social content contributions from sales and agronomy team members capturing video and photos in the field
• Explore opportunities to develop relationships with brand ambassadors and industry influencers

Requirements

• 4–7 years of experience in social media strategy, content marketing, digital marketing, or a related role
• Experience analyzing social media performance metrics and using insights to improve content strategy
• Strong writing and editing skills with the ability to maintain a consistent brand voice across posts and captions
• Experience reviewing and guiding content created by others, including non-marketing team members
• Comfortable collaborating across marketing teams, creative partners, and external agencies

Preferred

• Experience with Hubspot and Monday.com
• Experience working with agriculture, rural brands, ag media, or farmer audiences
• Experience collaborating with video teams or producing short-form social video content
• Familiarity with influencer or brand ambassador programs
• Experience working alongside paid media teams or agencies